Jordan Bradfield’s approach to luxury is nothing like what we’re used to seeing in today’s fashion industry. In a world dominated by mass production and consumerism, Bradfield’s eponymous label is a powerful antidote. Born from a desire to challenge overconsumption, his brand places storytelling, craftsmanship, and deep personal meaning at the forefront of every design.
Each piece created by Bradfield is more than just a garment—it’s a conversation between the wearer and their memories, a commitment to quality, and an intimate reflection of the individual. His made-to-measure ethos is a deliberate stand against the wastefulness of fast fashion, offering clothing meant to be cherished, passed down, and imbued with personal history.
“I don’t care about being mass; I want to be meaningful,” Bradfield shared in a recent interview with PAPER. “I see my designs as journal entries—ways to process and question the culture we were brought up under, exist within, and are subconsciously molded by.”
The Debut Collection: “Liminal Beings”
Bradfield’s first collection, “Liminal Beings,” is a stunning exploration of transformation, power, and personal evolution. Drawing inspiration from the “final girls” of classic slasher films, the collection examines empowerment not as a universal experience, but as something deeply personal, unique, and self-defined.
In particular, the concept of the “final girl”—a symbol of resilience and survival—became a lens through which Bradfield explored how power shifts and evolves, especially in the context of corporate culture. “Watching Sidney from Scream shoot Billy without flinching, the dark transformation she’d undergone in that short span of plot, triggered a parallel reflection on the way big business morphs people as they work their way up the ladder,” Bradfield explained.
The collection fuses contrasting elements: structured tailoring meets relaxed ease, modest silhouettes are counterbalanced with provocative cut-outs and keyholes, and raw, unpolished finishes exist alongside clean, hand-sewn details. The textures—rich cashmeres, Italian wools, and silks—are anchored in a palette inspired by the emotive paintings of Rothko and Caravaggio, featuring shades of white, oxblood, burgundy, black, and brown.
Reimagining the Final Girl
The campaign for “Liminal Beings” flips the script on traditional horror tropes. Inspired by the works of Helmut Newton and Alfred Hitchcock, Bradfield imagines a world where the final girl is no longer the prey, but the predator. The campaign, starring Emira D’Spain (the brand’s muse), alongside Danielle Mareka, Lucy Sánchez, Kiana Cumming, and Vienna Skye, celebrates a new kind of power—one that is unapologetically self-possessed, bold, and multifaceted.
A Journey of Self-Expression and Empowerment
Bradfield’s upbringing as a queer individual in a small rural town gave him a unique perspective on identity and the limitations of societal norms. Raised by a single mother and three older sisters, he learned early on that gender roles and cultural expectations are simply constructs—and that he had the power to redefine them.
“To me, if everything was a construct, then I could just as easily construct my own reality to exist within, and that’s what I did,” Bradfield recalls. “That’s how I survived being a gay boy in the Midwest during the ’90s and 2000s.”
This sense of liberation is at the heart of Bradfield’s brand. He aims to offer others the same freedom of self-expression and empowerment through his clothing. With each made-to-measure piece, Bradfield invites wearers to create their own narrative, to escape into a version of themselves that is both unique and transformative.
“True power lies in irreverent individuality. Supremacy is self-defined,” Bradfield asserts. “What makes each of us feel powerful is unique to our individual life stories—the tapestry of experiences that shape how we process the world. I want to help people create their own visions of power, ones that resonate only with them.”
Crafting a New Reality
At the core of Jordan Bradfield’s label is the belief that fashion should be personal and intentional. Each design, each piece of clothing, serves as an opportunity for the wearer to craft their own reality. In a world where so much is mass-produced and designed for the many, Bradfield is reminding us that true luxury is about creating something meaningful, something that tells a story and stands the test of time.
By rethinking how we approach fashion, Bradfield is forging a new path—one where clothing is more than just what we wear, but a tool for self-expression and empowerment, with stories and memories woven into every stitch.
Photography: Luke Abby
Styling: Ella Cepeda
Hair: Wesley O’Meara
Makeup: Mollie Gloss
Production: Chelsea Palatucci, Aires Miranda-Antoino, Joseph Para
Director: Jasper Rischen
Video Production: Rischen Studios
DP: Tom Ford
Gaffer: Christopher Burke
1st AC: Thomas Awender
